ozgameshop - gaming essentials
January Sale
Brand Desire : How to Create Consumer Involvement and I...
$48.99
NewCondition
2 48.99

Brand Desire : How to Create Consumer Involvement and Inspiration

$48.99
Earn 2,450 Player Points worth $2.45

Estimated delivery: 25 Jan 19 - 31 Jan 19

Please allow an additional 2-3 working days before dispatch.
Low stock
1
  • 1
  • 2
OR
  • FREE shipping on orders over $50
  • Player Points Customer Rewards
  • Safe, secure checkout
  • Easy, hassle-free returns
Secure Payments through Visa
Secure Payments through Mastercard
Secure Payments through PayPal
Secure Payments through American Express
$Price drop notifications

Product Description

Brand Desire : How to Create Consumer Involvement and Inspiration

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen., Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them., Managers can successfully build and maintain brand desire through specific strategies and tools, such as: * promoting a principles-driven organization that is grounded in its heritage and distinctive competences;* creating a supportive culture that encourages the active participation of people in brand development;* providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and* offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd - and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.

Leave a Review

You need to be logged in to leave a comment.
Please log-in or if you have not yet got an account with us, you can register here.

“Great selection of stock and even better prices!”
— Justin Lyon
ozgameshop.com
Loading

Price Drop Notification

Want to know when Brand Desire : How to Create Consumer Involvement and Inspiration - ozgameshop.com drops below a certain price? Enter your email address and price below and we'll let you know when it drops below that price!

Hey! Stay with us...

Brand Desire : How to Create Consumer Involvement and Inspiration
OR